Who is Viva la Vida?
‘Viva la Vida’ is a non-profit organisation dedicated to transforming the lives of children and communities in Cambodia. This project is based on the commitment and passion of its founder, Nicola Regina, who has turned a personal journey of discovery into a powerful vehicle for social and cultural change.
What is Viva la Vida fighting for?
The association fights to improve living conditions in Cambodia, focusing on education, environmental sustainability and community development. It firmly believes in the power of education as a tool for empowerment and progress, aiming to provide educational resources and learning opportunities to children who would otherwise be deprived of them.
Why a co-branded shopper?
‘Viva la Vida’ has chosen to amplify its commitment to eco-sustainability with the purchase of Fody shoppers for fundraising. These bags not only bear the graphic signature of ‘Viva la Vida’, but also include a special space reserved for the handprint of the Fody artisans, a symbol of the personal and unique touch of the person who made them. This gesture enhances the handwork and authenticity of the product, making each piece unrepeatably personal. Our collaboration with ‘Viva la Vida’ is based on mutual support, where every purchase contributes to strengthening the initiatives of both organisations, supporting common causes with every shopper sold.